Privacy Policy

Effective November 7th, 2006

Hurry Brands, LLC, the creator and owner of the "HurryDate" dating concept, along with its business partners (collectively, "We"), consider the privacy of all participants in HurryDate events and all users of our web site and mobile application(s) to be of the utmost importance. The following discloses our information gathering and dissemination practices on our web site, and mobile application as well as through other means in connection with HurryDate events and our online and mobile dating services. The HurryDate concept and its business is rapidly growing, and as such this privacy policy may be updated from time to time in order to maintain its accuracy. As a result, we encourage all participants and other visitors to our web site to review this privacy policy periodically to keep up to date.

If you have any questions about this privacy policy, the practices of this web site, or any of your other privacy rights concerning HurryDate events, and the information you may provide in connection therewith, you can email us at, call us at 310-893-0550, or write to us at 11150 Santa Monica Blvd. Suite 600 Los Angeles, CA 90025, USA.

You acknowledge that you have read our standard Terms and Conditions pertaining to the use of this web site, HurryDate Mobile, and all other services provided by us. Those terms and conditions are deemed to be incorporated herein.

We are committed to protecting your privacy. We provide this notice to explain our online, mobile and off line information practices and the choices you can make about the way information is collected and used. Except as otherwise provided in this Privacy Policy, at no time will we sell, trade, rent or use your personal information without your prior written consent. Our web site and mobile applications are intended for use by persons that are 18 years of age or older. You must be at least 21 years old to register for and participate in HurryDate events.

HurryDate was formed as a dating and events services company created to provide participants with a way to meet each other, in person, in a social atmosphere. Our business has grown and we now, in addition to providing off line speed dating events and other types of events, conduct a full-service online dating web site as well as mobile dating applications which our customers to meet via cellular phones. In order to register participants for HurryDate events, and to register user accounts for our web site and mobile service, we collect personal and other information online, and via mobile, as part of the registration process. We collect personal and other information from participants at HurryDate events, and through the submission of information by HurryDaters in their personal My Account and Profile folders accessed through our web site and through our mobile dating applications. HurryDate disseminates portions of the information we gather in order to match HurryDate event participants and other users of the HurryDate web site, and HurryDate Mobile with each other. The type of information which you are required or may otherwise choose to provide and how we may use such information is as follows.

Personally Identifiable Information: This is information that personally identifies you to others. It is required when you register for a HurryDate event or subscribe for unlimited access to the web site or HurryDate Mobile, and includes: your full name, address, phone number, e-mail address and billing information (this includes credit card account information). You may still use the web site on a limited basis, without providing any Personally Identifiable Information, for doing general searches for men or women based on certain age groups. Certain Personally Identifiable Information such as your full name, city, zip code and e-mail address are required when registering for a limited user account (i.e. registered use of the web site without the ability to e-mail others). We use certain Personally Identifiable Information to, among other things: (1) process credit card and billing for HurryDate events and web site use subscriptions; (2) announce upcoming HurryDate events and/or products, (3) announce upcoming events and/or products of our business partners, and/or (4) add your name to the guest list of the HurryDate event that you have made a reservation for. If you register for a HurryDate event (or attempt registration) your information is also added to our e-mail mailing list. At no time will other HurryDaters or any persons using the web site have access to your Personally Identifiable Information, unless you choose to reveal that information to them.

Profile Information: This is information that you provide to us when you register for a HurryDate event or otherwise submit on our web site or via HurryDate Mobile, as a registered user, in your Profile folder, in order to provide other HurryDaters with more information about you. This includes information that you choose to provide such as, for example: (1) your user name; (2) your gender; (3) your age; (4) dating sexual preference; (5) city and zip code of your residence ; (6) ethnic background; (7) religion; (8) marital status; (9) height; (10) weight; (11) hair color; (12) eye color; (13) body type; (14) education; (15) occupation; (16) income; (17) a photo of you; and (18) personal preferences on smoking, drinking and children. Profile Information, while not all required, is strongly encouraged, since you will meet several participants at each HurryDate event, and it would be very difficult to recall all of the characteristics of the participants you meet with during the course of the event without the benefit of supplemental Profile Information. Additionally, since you also may have the opportunity to later match up with "maybe matches" and "missed matches" from the HurryDate event you attended, Profile Information on such participants would be very useful in determining whether you would like to contact a "maybe match" or "missed match." Furthermore, use of all of the other online dating services provided on the web site and on HurryDate Mobile would be impossible without Profile Information, since many of the registered users may never have attended a HurryDate event, and therefore their Profile Information may be the only information available to determine whether they would be a good "match."

Credit Card Information: When registering for HurryDate events, subscribing for full use of the HurryDate website, or purchasing products online, you will be asked for a credit card number to pay for the events, subscription, or products. You will also have the option of submitting your credit card information in your personal My Account folder, so that it is readily available for registration for all HurryDate events or product purchases. Please read paragraph 13 below concerning the procedures that have been implemented to secure your privacy in such information that you provide.

Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many web sites, we use "cookies," and we obtain certain types of information when your web browser accesses Please see a more detailed explanation of "cookies" below. A number of companies offer utilities designed to help you visit web sites anonymously. Although we will not be able to provide you with a personalized experience at if we cannot recognize you, we want you to be aware that these tools exist.

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser and to provide features that will help you to enjoy a more personal and relevant browsing experience.

Cookies are used to auto-log you onto our system, which will allow you to access settings and personal preferences stored within your profile. This means that you may login without having to type your login name each time. Instead, only your password is needed to access the system.

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in future. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

HurryDaters with "mutual matches," all subscribers to the HurryDate web site, and all users of HurryDate Mobile have the opportunity to send messages (in the form of e-mail for website users) to other HurryDaters on the web site and HurryDate Mobile through HurryDate's messaging system. At no time will your personal e-mail address or your identity be revealed, unless you choose to reveal that information to someone. The only information that the recipient of your message will have access to, is your user name and profile information that is posted on the HurryDate web site. All messages sent through HurryDate's messaging system, which includes the web site and HurryDate Mobile, will be delivered to you via the e-mail address that you have provided to us or in your Messages list if you are a user of HurryDate Mobile, or both if you select.

When you register as a user on the HurryDate web site or on HurryDate Mobile you automatically agree to: (1) be a "featured profile" in HurryDate e-mails, HurryDate Mobile and the website; (2) allow other HurryDaters to e-mail your profile to their friends; (3) if you've been to a HurryDate event, allow your profile to be viewed by all other users of the web site and HurryDate Mobile, in addition to the persons you "matched" with at the HurryDate event; and (4) allow others to view which upcoming HurryDate events you are registered to attend. You may, at any time, "opt out" of any of these by going to the Profile and Matching Preferences section of you're My Account folder and un-checking these items (except that you may not hide your profile from "matches" at a HurryDate event).

When you register as a user on the HurryDate web site or on HurryDate Mobile you automatically agree to: (1) have e-mails sent to you to notify you of new matches; (2) have e-mails sent to you to notify you of upcoming HurryDate events; (3) have e-mails sent to you to notify you of your matches; (4) have e-mails sent to you to notify you of persons who have "sent you drinks", requested your photo, or invited you to an event; (5) have your phone number sent to other users if, and only if, you select the CALL ME option on HurryDate Mobile; and (6) have text messages sent to you on your mobile phone (if you have provided us with your number). You may, at any time, "opt out" of any of these by going to the E-mail Preferences section of you're My Account folder or Settings section of HurryDate Mobile and un-checking these items.

Information about HurryDaters is an important part of our business, and we are not in the business of selling it to others. We share your personal information only as follows:

Business Partners and Sponsors: Our web site, HurryDate Mobile and HurryDate events are run by us together with our business partners. We also offer businesses the opportunity to sponsor HurryDate events and place advertising for these businesses on our web site and in our monthly email newsletter. By registering for a HurryDate event and/or posting your profile information on the HurryDate web site and/or on HurryDate Mobile you give us your permission to provide your name, age, gender and e-mail address to any of our business partners and/or sponsors. We will use our best efforts to assure that our business partners and sponsors use the information provided to them solely for their own business purposes and do not disseminate this information to any other persons; provided, however, that we cannot guarantee their compliance with these provisions. Hurry Brands has no control over the use of your information by any business partner or sponsor after it has been provided to them. In the event that you do not want us to provide this personal information to any additional business partners or sponsors, you must contact us by email at and request that your information be removed from our database. After we have removed your information (which may take up to six weeks from receipt of your request) we will not provide such information to any further business partners or sponsors. With respect to the removal of your information from the databases of any business partners or sponsors to whom we previously provided your information, you must contact those business partners or sponsors directly in order to remove such information. Hurry Brands is however under no obligation to provide you with a list of business partners or sponsors whom your information may have been disseminated to.

Tell Your Friends: HurryDaters are given the opportunity to tell their friends about the HurryDate experience by providing us, online and on HurryDate Mobile, with their friends' first names and e-mail addresses. We will use this information to send an e-mail to these friends with information on HurryDate. We will not send these friends any follow-up emails and will not maintain their information in our database, unless they register with us.

Business Transfers: As we continue to develop our business, we might sell or buy business assets. In such transactions, client information generally is one of the transferred business assets. Also, in the event that HurryDate, or substantially all of its assets are acquired, information on all of the HurryDaters in our database will of course be one of the transferred assets.

Certain Necessary or Required Disclosure of Information: In addition to the other circumstances described herein, we may disclose information provided by you if required to do so by law, court order, as requested by other government or law enforcement authority, or in the good faith belief that disclosure is otherwise necessary or advisable including, without limitation, to protect our rights or properties or when we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.

With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

We value opinions and comments from participants, other visitors to our web site, and users of HurryDate Mobile and you may have the opportunity to give us your feedback through online and off-line surveys. In conducting these surveys, we may ask for your name, address, and/or email address so that we can appropriately identify you. Survey information collected will be aggregated and used to make improvements to the site, our mobile offerings, and to improve our service and general offerings. Participation in the surveys is completely voluntary and you therefore have a choice whether or not to disclose this information.

We collect IP addresses to help collect statistical information about the performance of our servers and to help our system administrators optimize our server's performance. These IP addresses will also be used to identify the most popular sections of our site, which we will then use to help provide you with a more relevant service.

Our site contains links to other web sites. Please note that when you click on one of these links, you are entering another web site for which neither Hurry Brands nor its business partners (unless such link is to one of its business partners' sites) has any responsibility. We encourage you to read the privacy statements of all such sites as their policies may be materially different from our privacy policy. Of course, you are solely responsible for maintaining the secrecy of your passwords and any account information.

We take all reasonable precautions to protect our users' personal information. When you submit sensitive information via this web site or HurryDate Mobile, your information is protected both on- and off-line and the information resides within a controlled and secure infrastructure.

We also take all reasonable precautions to protect user information off-line. Access to all of our users' information is restricted to our offices and data centers except for the limited information that we may provide to others, as described in this Privacy Policy. Only employees and/or contractors who need the information to perform a specific project are granted access to personally identifiable information.

We use the powerful Secure Sockets Layer (SSL) encryption technology to encode sensitive data as it is transferred across the Internet. SSL encrypts the credit card number that you provide to us before it travels over the Internet. This provides for the secure delivery of such information from your computer to our secure server. Your personal data is furthermore secured through the Verisign Certification of our site.

If we decide to change our privacy policy, we shall endeavor to post notice of a privacy policy update in the HurryDate email newsletter or on our web site so that our users may view our updated policy and be aware on an ongoing basis of what information we collect, how we use it, and under which circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we shall endeavor to notify registered users by way of email or by posting on our web site. Users will have the right to approve the use of their Personally Identifiable Information in any such different manner. We will not use your Personally Identifiable Information in any way other than in accordance with the privacy policy under which the information was collected, unless otherwise approved by you.